Paul Stewart is an unsung hero of L.A. hip-hop. A white kid who grew up in the middle-class Black neighborhood of Baldwin Hills during a time when other white families were fleeing south central L.A.,
In the 1990s, the L.A. native founded the street promotions company PMP, promoting acts like Queen Latifah, Busta Rhymes, and Cypress Hill, and building a client list including Sony, Warner Bros. and Universal. After Def Jam co-founder Russell Simmons tapped Stewart to open Def Jam’s West Coast office, Stewart transformed PMP into a powerful urban music management company, and then an Island/Def Jam-affiliated record label.
Through PMP, Stewart discovered and developed multi-platinum musical artists Coolio (“Fantastic Voyage”), The Pharcyde (“Passin’ Me By”), Montell Jordan (“This Is How We Do It”) and House of Pain (“Jump Around”)
Stewart, who has music supervision credits in over thirty five films includes Academy Award-winning Hustle & Flow (Oscar for Best Original Song), Four Brothers, 2 Fast 2 Furious and Poetic Justice. Stewart has long embraced the game-changing potential of digital media. Stewart’s long-lauded penchant for finding the right song at the right moment and status as a key player in the rise of hip-hop culture.